Saturday, June 15, 2013

The Girl with the Paisley Rain Boots


I didn't conscientiously set out to become the girl with the Paisley Rain Boots. Yet somehow, thanks to a self-portait class where in the beginning I only had enough confidence to take pictures of my feet, a rainy Spring and colorful rain boots, that is what I have become. I got so many compliments of those boots that I decided to use them as a springboard for a blog. A blog that could be as diverse as I am, where I could photograph and write about anything and everything.

This past week in the blogging class that I am taking, Susannah Conway's Blogging from the Heart, we talked about branding and how it related to us and our blogs. I have to be honest, I have never given  branding and how it related to me a single thought, but as we delved in the topic, what she had to say made a lot of sense.

I guess I have not thought about branding because I am not selling anything and don't have any current plans to sell anything, but who's to say that might not change in the future. 

The definition of brand:  Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers"[1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in businessmarketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

Susannah made some very good points about branding your blog and your on-line presence as a whole:


  • If there is something that recognizable about you, use it across all your social media platforms.
  • Use the same photo of yourself across all your social media platforms. I know that there was at  least three or four different profile pictures of me out there, and only my Facebook one was current. I fixed that this week.
  • Think about your color scheme, if you have one that distinguishes you, use it in all social media. For me it would be blues and greens. 
  • Be consistent with your bio that you write on your blog and share shorter versions of that in the rest of your social media. 

So these Paisley Rain Boots have become my recognizable identity. I know this is true because of a comment I got on my blog recently from the teacher of one of the classes I was taking, she is not a close and personal on-line friend. She said "And those rain boots are so YOU! I would recognized them anywhere as yours. I hope I don't ever meet someone else with them, or I will have to tell them to return your boots to you".

What people have come to expect when they see those rain boots are some decent photos and a story written from the heart.

Now if only I could get Bogs, the makers of my boots, to recognize me :) I would love to be a rain boot tester for them.

10 comments:

  1. Even though you didn't chose them deliberately to represent you, I think the paisley rainboots are brilliant. They are so you, for sure. The points you make about branding are very interesting and helpful. Thanks.

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  2. Sarah they are now part of yor persona and also part of your style and I WANT a pair lol....

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  3. It's interesting that you discussed this in your blogging class. Branding is actually something I think a lot about and am struggling with a bit. When I started my blog,I actually had a purpose, which I've long abandoned. I'm kind of wishing I had an identity that's more me - like paisley rain boots is for you. I'm still figuring things out.... I think I need to check out your class.

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  4. Hi Sarah, It sounds like an interesting class. Did you just start it?

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  5. Sarah, I've always thought they were perfect as a blogging brand. They are whimsical and different!

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  6. I love this! I am still waiting for my blog inspiration to come

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  7. Sarah,
    I knew you as Paisley Rain Boots before I could ever remember your name! This sounds like a wonderful class...great insight.

    xoxo

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  8. I'll have to admit I associate paisley rain boots with you! Sounds like a neat class, I'll look forward to hearing more about it!

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  9. Fabulous boots! Love Susannah's classes too - I did blogging from the heart last time around and really enjoyed it....and it made me finally write my bio! Love how your 'signature' came about too - I have a lot of feet photos but none as pretty as this... and just like that I've given myself an excuse to go out and buy new shoes! :)

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  10. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog, I will keep visiting this blog very often.
    Grow Your Blog

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Thank you so much for visiting today and taking the time to read my thoughts on life. :)